|Today, we dig into the Archive Vault to bring you images of a project done in collaboration with Fresh Produce in early 2006. This project aimed to focus freshmen energy on SDSU‘s campus cash, or “hobo dough”. The project included a parent mailer, postcards handed out on campus, random dough sculptures, and a giant Hobo Kong painting.
It’s worth noting that this campaign involved an on-campus publicity stunt (orchestrated by the modestly clever Fresh Produce) in which a blazing blue hobo sculpture was placed outdoors on campus over St. Patty’s Day weekend. The subsequent (and secretly anticipated) overnight kidnapping of the sculpture led to some newspaper and radio action… welcome coverage of hobo dough!